AI visibility audit
An AI visibility audit that ends in a decision, not a deck.
An AI visibility audit measures whether AI assistants can find, read and recommend a business, and explains mechanically why not where they cannot. It runs your real customer questions through ChatGPT, Perplexity, Claude, Gemini and Google, records who gets named instead, then fetches your site the way a crawler does to find the cause of each absence. The technical half of ours is free and instant, and it needs no access to your servers. Be wary of anyone charging four figures for the diagnosis before you have seen them do any work.
What lands on your desk
Five artifacts, all yours to keep and to take anywhere.
- The citation grid: every question crossed with every engine, showing cited, mentioned or absent, with dated screenshots.
- The scored technical report: 24 checks narrated in plain English, ordered by severity, each failure with its cause and its fix.
- The competitor citation map: which sources the engines currently trust in your category, and the specific checkable reasons each one wins.
- The roadmap, ordered by effort against expected effect, executable by us, by your team, or by another agency.
- The verdict, with receipts: whether your current site can be fixed where it stands or needs replacing, and what each costs.
It also covers the half nobody audits
The free twenty-minute call covers the other half, because a firm that is invisible to AI is usually also losing hours to work a computer should be doing. We walk your three highest-friction processes and put an hours-per-month figure against each one.
If that half turns out to be irrelevant to you, we say so in one sentence and do not pad it. Plenty of these calls have ended with "the website is fine, spend the money on your intake process instead".
Why we need no access to your site
AI crawlers have no special access either. They see only what your server publicly serves, so the outside-in view is by construction exactly what the engines see. No passwords, nothing to install, no code added to your site.
Read-only Search Console access is welcome if you have it, because it upgrades what should be happening to what actually happened. It is never required.
What it is worth, and who measured it
+8.4%
A 0.1 second improvement in load speed lifted retail conversion by 8.4% and average order value by 9.2%. Same traffic, same spend, more revenue.
These are findings from published research on the wider market, measured by the people named beside each one. They are not results we are promising you, and we do not have client results of our own to show yet, which we would rather say plainly than dress up.
Questions
What is an AI visibility audit?
A measurement of whether AI assistants can find, read and recommend your business, plus the mechanical cause of every gap. It combines what the engines actually answer for your customers’ questions with a technical read of what your server serves an AI crawler.
How is it different from the free scan?
The free scan reads the technical, outside-observable layer of one page in about ten seconds. The audit adds the layer no scanner can automate: your real questions run through the real engines, the competitor citation map, a walk-through of your highest-friction processes, and a human ruling on what to do about all of it.
What if there is nothing wrong?
Then we say so, it costs you nothing, and you have one fewer thing to worry about. That has happened, and telling a firm to spend the money on their intake process instead is a better outcome for everyone than selling them a report.
How much should an AI visibility audit cost?
Ours costs nothing: the 24-check technical scan is instant and free, and the twenty-minute call that interprets it is free too. If you want the whole thing written down as a ranked plan, The Roadmap is $750 and it is credited in full against any project you book within 90 days. Elsewhere the range runs from nothing to $5,000, and at the top end you are usually paying for a document rather than a decision.
What if the audit finds our site is basically fine?
Then the report says so, and the roadmap focuses on the content and citation layer instead of a rebuild. We have no incentive to invent problems, and every ruling is tied to evidence you can check yourself.
Related
- LLM optimization LLM optimization is the practice of making a website readable, quotable and trustworthy to large language models, so that assistants like ChatGPT, Claude and Perplexity can use it as a source.
- GEO agency Generative engine optimization, or GEO, is the practice of getting a business named and cited inside AI-generated answers rather than only inside a list of blue links.
- AI SEO agency An AI SEO agency optimises a site for two different systems at once: the ranked list Google has always produced, and the generated answer that assistants now produce on top of it.
Start here
See what the machines see, free.
24 checks on any URL, including a live fetch as GPTBot and PerplexityBot that reports what your server actually serves them. No signup, and every check is shown [1]
