GEO agency
A generative engine optimization agency that shows its working.
Generative engine optimization, or GEO, is the practice of getting a business named and cited inside AI-generated answers rather than only inside a list of blue links. A GEO agency works on the three things that decide it: whether AI crawlers can reach the page at all, whether the content is structured so a model can extract a self-contained answer, and whether the business has enough corroborating evidence elsewhere to be trusted as a source. It is closer to technical engineering than to content marketing.
What GEO is, in one paragraph
When someone asks ChatGPT, Perplexity or Google’s AI a question, the assistant assembles an answer from a handful of sources it can read and trust, then names one or two of them. GEO is the work of being in that handful. The competition is not the ten blue links any more, it is the three or four sources the model chose to build a paragraph from.
How we work on it
We start by measuring what is actually true rather than what should be. We run the questions your customers ask through ChatGPT, Perplexity, Claude, Gemini and Google in clean sessions, record who gets named instead of you, and then fetch your site the way a crawler does to find the mechanical cause of every absence.
Answers wobble between sessions. Causes do not. So the roadmap targets causes: a blocked crawler, an answer that is not on the page, structured data that describes something the page does not say.
Why we can show crawler logs and most cannot
Our own build runs on infrastructure we operate, so we can read the raw server logs and see which assistants fetched which pages and when. On it, OpenAI’s crawler is busier than Google’s. That is a first-party measurement rather than a vendor dashboard, and once we host you it is your log we are reading, so "are the assistants reading us, and which pages" stops being a guess and becomes a number you can act on.
What it is worth, and who measured it
+8.4%
A 0.1 second improvement in load speed lifted retail conversion by 8.4% and average order value by 9.2%. Same traffic, same spend, more revenue.
These are findings from published research on the wider market, measured by the people named beside each one. They are not results we are promising you, and we do not have client results of our own to show yet, which we would rather say plainly than dress up.
Questions
What is a generative engine optimization agency?
An agency that engineers a business into the answers AI assistants generate, rather than only into search rankings. The work is crawler access, content structure, structured data and corroborating evidence. GEO is sometimes used interchangeably with AEO, answer engine optimization.
What is the difference between GEO, AEO and SEO?
SEO earns a position in a ranked list. AEO earns the extracted answer, such as a featured snippet or a voice response. GEO earns a citation inside a generated paragraph. They share foundations, notably crawlability and structure, and they select sources differently, which is why a page can win one and lose another.
Can you guarantee ChatGPT will recommend us?
No, and anyone who does is selling you something they do not control. Model outputs vary between sessions and change without notice. What we can do is remove every mechanical reason you are excluded and give you the measurement to see it change.
How long does it take?
The audit is one week at a fixed price. Mechanical fixes such as unblocking a crawler or adding server-side rendering can change what a model sees within days of deployment. Building the authority that makes you a preferred source is a matter of months, and we say so up front.
Related
- LLM optimization LLM optimization is the practice of making a website readable, quotable and trustworthy to large language models, so that assistants like ChatGPT, Claude and Perplexity can use it as a source.
- AI SEO agency An AI SEO agency optimises a site for two different systems at once: the ranked list Google has always produced, and the generated answer that assistants now produce on top of it.
- AI visibility audit An AI visibility audit measures whether AI assistants can find, read and recommend a business, and explains mechanically why not where they cannot.
Start here
See what the machines see, free.
24 checks on any URL, including a live fetch as GPTBot and PerplexityBot that reports what your server actually serves them. No signup, and every check is shown [1]
