John Weeks

John is the founder of Footnote Works and the person who writes the code. A senior full-stack engineer with a decade of production experience (TypeScript, AdonisJS, Laravel, React), he builds the complete machine: the site, the structured data, the content systems and the hosting, end to end, in-house.

His work sits in the gap most agencies can’t cross: the overlap between real engineering and search. AI-era visibility, structured data, machine-readable indexes, crawler behavior, log analysis, is an engineering problem wearing a marketing hat, and it rewards people who can do both.

The playbook the studio sells comes from a live build: a brand-new domain taken to page-one rankings and daily readership by AI assistants in 73 days, solo, on roughly $6/month of hosting, every number of it measured with first-party server logs, analytics and Search Console data.